Campfire works with clients across industries, roles, and regions. They all have one thing in common: they either don't have the data they need, or they don't trust the data they have. Below are the most common types of people who hire Campfire to help them do more with data:


Modern marketing demands more than just a strong brand identity and compelling messaging. With near infinite targeting capabilities in digital media, it's no longer a competitive advantage to capture your customers' every behavior - it's the cost of entry. Whether you're B2B, B2C, eCommerce or CPG, Campfire Analytics can light up your customer data so you can know your audience better, measure the effectiveness of campaigns and content, and increase acquisition and retention rates, Our services for marketing clients include:

  • Marketing technology assessment
  • Measurement strategy
  • Web & mobile analytics
  • Customer segmentation
  • Conversion rate optimization
  • Marketing channel & campaign analysis
  • Attribution modeling
  • Dashboards and data visualization

Analytics Teams

If your business is fortunate enough to have a team of full-time analysts, chances are they're under-resourced and overworked (hey, we've all been there). In some cases this is due to budget constraints or trouble finding talent in your local market. For others, it's just the reality of serving multiple stakeholders all hungry for insight. Campfire can enable analytics and business intelligence teams to do more with less, so your analytics program can accelerate and expand to meet demand. We build data infrastructure that reduces time required for data pulling and cleansing, augment your team for increased breadth, even train and develop skills required for greater output. Our services for analytics clients include:

  • Report automation
  • Analytics roadmapping
  • Data sourcing & enrichment
  • Data governance strategy
  • Analytics program development
  • Operational design & workforce planning
  • Analytics talent acquisition

IT & Product Teams

From CTOs to hands-on developers, Campfire can help technology professionals bridge the gap between software engineering and data engineering. Some of our clients are brilliant software developers, but lack in-depth experience with analytic platform deployments; others are simply too busy building products to have time to manage the systems for data collection and processing. Most share a common problem: they either don't have the data they need, or they don't trust the data they have. Here's how Campfire can help:

  • Data collection and tagging audit
  • Analytics platform architecture & implementation
  • Data architecture, pipeline development & ETL
  • UX testing & optimization
  • Tag management

Small Businesses & Non-profits

You don't have to be a large enterprise to be able to make decisions based on data. Campfire Analytics works with startups, small businesses, and non-profits who operate with lean teams and tight budgets. Perhaps in these environments more than any other, data has real and tangible power - the power to shape strategy, identify opportunity, and solve problems. But the pace of the business or its lack of resources can prevent innovators from wielding this power effectively. Campfire supports smaller firms with services that provide fast, easy access to the metrics that matter to you most - delivered in bite-sized projects that get you up and running in weeks, not months.

  • Google Analytics setup and configuration
  • Rapid-development reporting & dashboards
  • Measurement frameworks & KPI benchmarking
  • Analytics training and mentorship


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